Some of us had to pop down to NYC for a small project this week. We managed to finish early, and as our dinner plans were not until much later we took a stroll uptown toward the Apple Store on 5th Avenue to see how things are going at the "mother ship."
Boston is such a quaint little place compared to NYC. The energy pulsing through the streets just slaps out-of-towners upside the head. Anyone standing in one place for more than a few seconds had better have a bright yellow vest on, or they will be swept up by the crowd.
Areas such as Time Square and Broadway are not places for anyone with a low threshold for visual stimulation. LED displays and oversized billboards are in constant battle for attention.
Of course, billboards are not the only visuals in New York City. Anywhere one looks are well-known icons. Many of these places are "must visits" for sightseers and vacationers.
For Apple fans, the trek to the Apple flagship store on 5th Avenue is a given. Apple has done a brilliant job of catering to that fanbase. The approach to the Apple Store is visually attractive from any side. There are not many landmarks, let alone businesses, which can make that claim. By situating the store underground, the open plaza above serves both as a meeting spot and an icon " photo op" of the Apple logo. We would bet our interns that EVERYONE with a camera who has passed by has taken a photo of the Big Apple. Pure marketing genius! [Permalink]- NYC
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